A study from TVision shows commercials on CTV/OTT streaming platforms that air multiple times less than five minutes apart only kept viewers’ eyes on the screen 25% of the time — an average of eight seconds for each TV commercial.
Agencies & Advertisers: Some content in this section is protected, please request access here.
A study from TVision shows commercials on CTV/OTT streaming platforms that air multiple times less than five minutes apart only kept viewers’ eyes on the screen 25% of the time — an average of eight seconds for each TV commercial.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive