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Same Ads on CTV/OTT Lose Viewers’ Attention, Depending on Frequency

Same Ads on CTV/OTT Lose Viewers’ Attention, Depending on Frequency

A study from TVision shows commercials on CTV/OTT streaming platforms that air multiple times less than five minutes apart only kept viewers’ eyes on the screen 25% of the time — an average of eight seconds for each TV commercial.