Spending Tops $1B Mark in ’24 Election Cycle

Spending Tops $1B Mark in ’24 Election Cycle

AdImpact reports spending in the 2024 election cycle has now topped the $1 billion mark as spending continues to outpace the 2020 cycle. The ad tracking firm says $1.06 billion was spent through Oct. 27. That compares to $640 million that was already spent at this point four years ago.