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Spot TV 2022 Forecast: Total +19.2%, Core +4.2%

Spot TV 2022 Forecast: Total +19.2%, Core +4.2%

Full-year 2021 spot revenue in core advertising categories will shoot high above last year’s results. Despite the auto category’s current troubled state, there’s nowhere for spot to go but way, way up in 2022. And there’s a monumental cash dump expected from politicos during the midterm elections.