Streaming Companies Chase Spanish-Language Sports Rights To Capture Growing Hispanic Viewership

Streaming Companies Chase Spanish-Language Sports Rights To Capture Growing Hispanic Viewership

Streaming platforms are chasing live sports rights to grow their audiences. Increasingly, those audiences are watching in Spanish. Media companies like TelevisaUnivision, Canela Media, NBCUniversal’s Telemundo and Peacock are all bulking up on Spanish-language sports content.