A new study released by the TVB, conducted on its behalf by GfK, aims to better understand “the vast world of streaming and how linear television, specifically local broadcast TV, fits in it.” When asked about broadcast television and, in particular, local TV news, GfK’s research for TVB concluded that 82% of respondents watched broadcast TV.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive
