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Survey Finds 60% Likely to Buy an ATSC 3.0-Ready TV Within a Year

Survey Finds 60% Likely to Buy an ATSC 3.0-Ready TV Within a Year

Broadcaster spots from the Pearl TV consortium promoting ATSC 3.0 have drawn consumer interest, according to a Magid survey. 60% of respondents said they were “likely“ to purchase a TV set with NextGen TV technology within the next year after seeing the Pearl TV spots.