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Talking TV: Does TV Advertising Need Therapy?

Talking TV: Does TV Advertising Need Therapy?

In this TVNewsCheck video interview TVB President-CEO Steve Lanzano discuss persistent agency silos, audience measurement woes and automation resistance in the world of TV advertising.

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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