TelevisaUnivision Closes Upfront, UPS Pricing for Spanish-Language Super Bowl

TelevisaUnivision Closes Upfront, UPS Pricing for Spanish-Language Super Bowl

Spanish-language media company TelevisaUnivision announced the close of its upfront negotiations Monday, noting strength in its sports and linear inventory despite a soft advertising market. While many media companies announced increases in volume, or the amount of inventory advertisers committed dollars to, a spare few have announced increases in pricing this year—the outliers mostly consisting of sports inventory.