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The Daunting (but Very Worthwhile) Path to ATSC 3.0 and NextGen TV

The Daunting (but Very Worthwhile) Path to ATSC 3.0 and NextGen TV

ATSC 3.0 promises a huge range of exciting possibilities for TV viewers and multiple new revenue streams for broadcasters. Broadcasters of all types stand to increase revenues while transforming their existing spectrum into a vibrant new tool for consumers and businesses alike.