Of four major audience data sources – Nielsen, 605, DISH, Samba – only Nielsen shows a YOY TV Usage decline in Q3 2020. Although DISH shows about a half of one percentage point decline, both 605 and Samba show double digit increases YOY in Q3 2020.
Of four major audience data sources – Nielsen, 605, DISH, Samba – only Nielsen shows a YOY TV Usage decline in Q3 2020. Although DISH shows about a half of one percentage point decline, both 605 and Samba show double digit increases YOY in Q3 2020.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive