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The First Faint Stirrings of Coopoly in Audience Measurement?

The First Faint Stirrings of Coopoly in Audience Measurement?

Of four major audience data sources – Nielsen, 605, DISH, Samba – only Nielsen shows a YOY TV Usage decline in Q3 2020. Although DISH shows about a half of one percentage point decline, both 605 and Samba show double digit increases YOY in Q3 2020.