Of four major audience data sources – Nielsen, 605, DISH, Samba – only Nielsen shows a YOY TV Usage decline in Q3 2020. Although DISH shows about a half of one percentage point decline, both 605 and Samba show double digit increases YOY in Q3 2020.
Of four major audience data sources – Nielsen, 605, DISH, Samba – only Nielsen shows a YOY TV Usage decline in Q3 2020. Although DISH shows about a half of one percentage point decline, both 605 and Samba show double digit increases YOY in Q3 2020.