The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of new generation ad tech solutions.
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2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Home Improvement Purchase Funnel Study
Real Estate Purchase Funnel Study
Seasonal Retail Reports
Linear TV: The Go-To for Ad-Supported Viewing (Ad Platform Only Pie)
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
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The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of new generation ad tech solutions.