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TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval

TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval

Viewer habits are changing, measurement is changing, and the technology that powers it all is changing. But for a marketer seeking to reach a huge swath of the country in one hit, there isn’t a better place than traditional TV to get a return on investment.