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TV Networks’ Bid to Create Nielsen Rival Gets Support from Advertisers

TV Networks’ Bid to Create Nielsen Rival Gets Support from Advertisers

Omnicom is expected to be one of the major ad companies taking part in a new “forum” to examine audience-tabulation issues. Other big agencies are expected to participate as well, as the media industry and Nielsen appear to move further apart in the debate over how TV viewers ought to be counted in a business that has moved full bore into digital realms.