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2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Home Improvement Purchase Funnel Study
Real Estate Purchase Funnel Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
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It may surprise many marketers to learn that despite the outsized role digital media plays in all our lives and its rapid growth as an ad medium, television is the most dominant platform in influencing purchase decisions among Black and Hispanic consumers.