TVB member login has been updated for increased security. Please request your new password here.

TVSquared Working with AdImpact to Measure Political Ad Reach on CTV

TVSquared Working with AdImpact to Measure Political Ad Reach on CTV

TVSquared, the ad measurement and attribution company, is working with AdImpact to provide real-time reach and frequency metrics for political ads on connected TV. Together they will be able to quantify incremental reach for CTV campaigns over linear and across platforms.