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U.S. Ad Economy Continues Expansion in June, but Begins to Moderate

U.S. Ad Economy Continues Expansion in June, but Begins to Moderate

While total U.S. ad spending from SMI’s pool of data representing the major agency holding companies’ actual media buys rose 39% in June vs. the same month in 2020, the rate of expansion has softened from April and May, +55% and +58%, respectively.