While total U.S. ad spending from SMI’s pool of data representing the major agency holding companies’ actual media buys rose 39% in June vs. the same month in 2020, the rate of expansion has softened from April and May, +55% and +58%, respectively.
While total U.S. ad spending from SMI’s pool of data representing the major agency holding companies’ actual media buys rose 39% in June vs. the same month in 2020, the rate of expansion has softened from April and May, +55% and +58%, respectively.