US Ad Industry Predicted To Grow 5% In 2023 and Get a Political Boost in 2024

US Ad Industry Predicted To Grow 5% In 2023 and Get a Political Boost in 2024

U.S. ad industry revenue is expected to jump 5% to $363 billion in 2023, and rise another 4.3% in 2024, excluding political advertising spend, according to a report from industry analyst Brian Wieser.