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ViacomCBS Backs New Audience-Measurement Option as TV Seeks to Expand Beyond Nielsen

ViacomCBS Backs New Audience-Measurement Option as TV Seeks to Expand Beyond Nielsen

ViacomCBS will take a more active role in the TV industry’s ongoing quest to develop new audience-measurement alternatives by teaming up with data company VideoAmp and developing a new means of tracking the reach of advertising among linear and digital viewers.