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Viant Partners With Beachfront To Scale Real-Time Programmatic Buying Of Linear And CTV

Viant Partners With Beachfront To Scale Real-Time Programmatic Buying Of Linear And CTV

Viant Technology Inc., an advertising software company, and Beachfront, a convergent TV advertising platform, have integrated Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software.