Virtual MVPDs Now Control More Than 20% Of the U.S. Pay TV Market 

Virtual MVPDs Now Control More Than 20% Of the U.S. Pay TV Market 

YouTube TV ended September with around 6.5 million customers, according to Leichtman Research Group’s quarterly tally of the top pay TV operators serving 96% of the U.S. market.  Antenna, just projected that the Alphabet/Google platform has around 7.3 million customers — but either way, it pushed the overall virtual MVPD category past a notable milestone.