Walmart is partnering with NBCU to test retail media-powered ads within livestreaming sports, marking the first time inventory on NBCU’s live sports, including NFL, NCAA and MLB games, has been available through a retail media network.
Walmart is partnering with NBCU to test retail media-powered ads within livestreaming sports, marking the first time inventory on NBCU’s live sports, including NFL, NCAA and MLB games, has been available through a retail media network.
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