Microsoft conducted several years of TV attribution research and found that online shoppers are more likely to learn about a brand or product through TV ads than by searching online or through word-of-mouth recommendations.
Microsoft conducted several years of TV attribution research and found that online shoppers are more likely to learn about a brand or product through TV ads than by searching online or through word-of-mouth recommendations.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive