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2018 NEXT Honorees

TVB’s NEXT program, underwritten by WideOrbit, gives the next generation of media leaders access to today’s thought leaders, insights into industry innovation, a leg up on career advancement and a voice in the bigger discussion.

Media Buying Winner
Honoree Tamer Mahmoud, Negotiator
Organization  Initiative
“In the next 5 years, localism will grow in importance. Brands will look beyond the numbers to develop deep relationships with consumers. Brands will rely more on consumer data as the foundations of their campaigns. The uniqueness of each individual consumer and market is a benefit for local.”

Media Selling Winner
Honoree Nathan Fishell, Account Executive
Organization  Hearst, WLWT
“With so many multi-platform opportunities, integrating local advertisers into stations’ apps, graphics, social media and promos provides consumers with exposure to trustworthy local businesses, creating more meaningful relationships and driving sales. When clients win, we win!”

Media Planning Winner
Honoree Paige Powell, Account Director
Organization  Havas Media
The video ecosystem is evolving because consumers demand it. Automation should be celebrated as a way for us to become smarter and more efficient in our media strategy and execution, ensuring the highest quality of inventory at scale for our campaigns.