TVB’s NEXT awards, underwritten by WideOrbit, recognizes up and coming executives from buying and sales for outstanding performance and future vision.
Media Buying Winner
Honoree Karen Vetere, Supervisor
Organization Omnicom Media Group
“Impressions-based buying combines ease of execution with the ability to take a more holistic approach across all media platforms. While impressions and the transition to Automated TV buying provide clients with detailed data and increased ROI potential, there still needs to be a layer of buyer knowledge and the human factor to support our clients’ KPIs and KPAs.”
Media Selling Winner
Honoree Melissa Senande, Senior Account Executive
Organization Univision Communications
“Our power is our ability to connect local consumers to advertisers’ products. We need to understand their business, gain their trust, and effectively help them achieve their goals. It also means, as broadcasters, we have a shared responsibility to our local communities, to address their needs and act as their voice.”