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Mentorship

Mentorship has been cited by leaders as a key element for career development and success. Consultation, feedback and support are integral for women looking to rise to the next level or excel in their current roles. Below, gain key insights on mentorship from industry thought leaders, including survey results, video commentary and upcoming events.

A Minute on Mentorship

Experiences and views on mentorship from industry thought leaders. Featured speakers include: Debra OConnell, Disney Media & Entertainment Dist.; Kathy Doyle, MAGNA; Jennifer Hungerbuhler, Dentsu; Ashley Gold, Hearst Television; Missy Evenson, Scripps; Emily Barr, Graham Media, and more.

Introduction, Abby Auerbach, Executive Director, NEXT Women

NEXT Women Executive Director Abby Auerbach was featured on the Main Street Moxie podcast, sharing her experience, insights and vision for mentorship in the local broadcast TV community.


Missy Evenson, VP of Sales, Local Media, Scripps

At the root of every great mentor/mentee relationship is trust. You have to have people in your life that you trust, but you also have to have people that you’re going to take council from.”

– Missy Evenson, VP of Sales, Local Media, E. W. Scripps Company

Check out the Mentorship sessions presented by The Center for Mentoring Excellence (CME)

View Mentorship Masterclass I on demand

View Mentorship Masterclass II on demand

Kathy Doyle, EVP, Local Investment, MAGNA Global

My father-in-law was a great mentor to me and really instilled in me the importance of honesty in everything you do. Honesty with good intent gets you very far in this business. You can tell people almost anything if you are speaking from your heart and you’re being honest about it.”

Kathy Doyle, EVP, Local Investment, MAGNA Global 

Industry Organizations with Mentorship Programs

She Runs It
A program that encourages and promotes women’s roles in marketing, media and tech.

Women in Communications (WICI)
WICI’s mission is to empower women in the communications field at every career stage to reach their full potential and navigate the ever-changing landscape of communications.

Hollywood Radio TV Society (HRTS)
A premier information and networking forum for leading entertainment industry executives to address issues that are relevant to the ongoing success and future of the business.

Junior Hollywood Radio TV Society (JHRTS)
JHRTS aims to nurture young entertainment professionals who are not yet executives in the television, radio, new media and advertising industries.


BIA 2021 State of Women in Local Broadcast TV

Women in the industry are active mentors/mentees and overwhelmingly cited mentorship and advocacy as ways they can help each other at work. Let’s build on this momentum and educate more women in the industry about the benefits of mentorship.

Productive ways women can help each other in the workplace
Source: BIA Advisory Services 2021 State of Women in Local Broadcast TV Survey
Women who have mentored
Source: BIA Advisory Services 2021 State of Women in Local Broadcast TV Survey
Women who have mentored and would do so again
Source: BIA Advisory Services 2021 State of Women in Local Broadcast TV Survey
Jennifer Hungerbuhler, EVP, Managing Director, Local Video and Audio Investment, Dentsu

“I encourage everyone to seek out mentorship, because it’s like having a teacher or a counselor, someone to give you advice and help you to avoid pitfalls. Or, help you get out of that pitfall… I really recommend that if there is somebody out there that you look up to and you have the opportunity, invite them for a cup of coffee, sit down with them, talk to them, ask them questions.”

– Jennifer Hungerbuhler, EVP, Managing Director, Local Video and Audio Investment, Dentsu

Mentorship in the Press

How to Ask Someone to Be Your Mentor (Without Feeling Ridiculously Awkward)
How to ask someone to be your mentor can feel daunting—uncomfortable even. But having a specific person guide you and give perspective can be critical if you want to expand your knowledge and grow your career.

Yes, You Can Find a Mentor While Working Remotely
Remote and hybrid work has upended many traditional mentorship arrangements, leaving up-and-comers in search of more seasoned professionals to learn from and help their career climb.

The Post-pandemic Mentorship Playbook
While the benefits of mentorship have long been realized, a question facing today’s business leader sis how mentorship evolves and how it can support the diverse workforce and growth needed to thrive in this new era of work.

Mentors can benefit people of all ages
Mentors aren’t only for young people who are starting in their careers, mentors are for anyone who wants guidance in doing well in their careers.

What It Means to Be a Mentor
As you grow in your own career, you should make room for people on the rise to gain from your leadership. Here are a few points on where to get started.