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Monetize with Sponsorship

Monetize with Sponsorship

Monetize with Sponsorship | 2021

Sponsor your Project Roadblock schedule with a local advertiser to align their brand with the iconic “Buzzed Driving is Drunk Driving” message and save lives this holiday season. 

Ad Council sponsorable assets

:30s, :15s, :10s, 300×250 and 728×90 static banners are available for sponsorship in English and Spanish.

How to monetize with sponsorships

Sponsorable assets are available upon submission of the sponsorship application form below, pending the Ad Council review process. The application form must be submitted by December 16, 2021. Applications received after that date cannot be processed for the Project Roadblock 2021 flight.

  1. Complete & submit the Sponsorship Application Form
  2. The Ad Council will review the sponsorship submission for NHTSA clearance and respond by email within 3 business days.
  3. If the sponsorship meets NHTSA’s specifications, the Ad Council will send an approval email.