Monetize with Sponsorship

Monetize with Sponsorship

Monetize with Sponsorship | 2022

Sponsor your Project Roadblock schedule with a local advertiser to align their brand with the iconic “Buzzed Driving is Drunk Driving” message and save lives this holiday season. 

Ad Council sponsorable assets

:30s, :15s, :10s, 300×250 and 728×90 static banners are available for sponsorship in English and Spanish.

How to monetize with sponsorships

Sponsorable assets are available upon submission of the sponsorship application form below, pending the Ad Council review process. Applications received after that date cannot be processed for the Project Roadblock 2022 flight.

Sponsored TV Spot Form Submission Deadline – December 21, 2022

Sponsored Banner Form Submission Deadlines

  • October 14th (fulfilled by 10/31)
  • November 15th (fulfilled by 11/30)
  • December 7th (fulfilled by 12/16)
  • December 14th (fulfilled by 12/23)

How to Submit a Sponsorship Application

  1. Download, complete & submit the Sponsorship Application Form
  2. The Ad Council will review the sponsorship submission for NHTSA clearance.
  3. If the sponsorship meets NHTSA’s specifications, the Ad Council will send an approval email.