In today’s world, everyone has the ability to view both short and long-form content on multiple devices. These devices greatly differ in size, ranging from very small smartphone screens to massive flat screen TVs. It is vitally important for advertisers to take screen size differences into consideration.
“Screen Size Matters” uses data from the 2023 Media Comparisons study to address user differences as it relates to reach and time spent.
Key study slides:
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.