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Media Comparisons – Screen Size Matters

Media Comparisons – Screen Size Matters

In today’s world, everyone has the ability to view both short and long-form content on multiple devices. These devices can, and often do greatly differ in size, ranging from very small smartphone screens, all the way up to massive flat screen TVs. It is vitally important for advertisers to take into consideration these differences in screen size. “Screen Size Matters” uses data from the 2021 Media Comparisons study to address user differences as it relates to reach and time spent.

TVB News Minute for the Week of July 12th, 2021

Key study slides:

Source: GfK TVB Media Comparisons Study 2021. M-S 4A-2A. Persons 18+
Source: GfK TVB Media Comparisons Study 2021. M-S 4A-2A. Persons 18+

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB