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Media Comparisons – Screen Size Matters

Media Comparisons – Screen Size Matters

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In today’s world, everyone has the ability to view both short and long-form content on multiple devices. These devices greatly differ in size, ranging from very small smartphone screens to massive flat screen TVs. It is vitally important for advertisers to take screen size differences into consideration.

“Screen Size Matters” uses data from the 2022 Media Comparisons study to address user differences as it relates to reach and time spent.

Key study slides:

Source: GfK TVB Media Comparisons Study 2022. M-S 4A-4A. Persons 18+
Source: GfK TVB Media Comparisons Study 2022. M-S 4A-4A. Persons 18+

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB