Free Ad-Supported TV Sees Gains

According to Horowitz, 46% of TV content viewers in the U.S. report using an ad-supported streaming service at least monthly, and a full 28% use a free ad-supported TV service with ad-supported linear channels in addition to their on-demand offerings.

TVB Op-Ed: Reaching Elusive Ad-Free Streamers

In this op-ed Hadassa Gerber, EVP, Chief Research Officer, TVB discusses how marketers can reach 88 percent of ad-free streaming viewers by combining broadcast TV websites/apps with the high impact of broadcast TV.