Comscore Renews, Expands Gray Television Deal

Comscore today announced a renewed and expanded agreement to provide Gray Television with the full suite of Comscore’s local market currency tools, including Comscore’s Advanced Automotive Demographics segments.

WideOrbit Adds Comscore’s Quick Score to Ad Sales Platform

Comscore reached an agreement to integrate its Quick Score ratings product into WideOrbit’s media sales advertising platform. Quick Score delivers local TV ratings within three days. Previously, it took two weeks for stations to get audience data from Comscore.