An interview with Rachel Gantz, GM, Advertising, Comscore.
The Media Rating Council, the industry’s measurement watchdog, said that Comscore’s national and local TV measurement products are currently in the accreditation process and are undergoing an MRC audit.
Comscore today announced a renewed and expanded agreement to provide Gray Television with the full suite of Comscore’s local market currency tools, including Comscore’s Advanced Automotive Demographics segments.
Audience measurement giant Comscore, which has enabled TV advertisers to analyze TV viewers based on their political affiliations for years, this morning announced it will enable advertisers to segment and target consumers in digital media based on their political affiliation, as well as “behavioral political data.”
Comscore said it is launching Comscore Everywhere, its version of a holistic cross-screen measurement system, designed to compete with Nielsen’s Nielsen One.
Comscore will supply Local currency services for the group’s eight television markets.
Responding to an op-ed column from Nielsen on Broadcasting+Cable’s website defending the use of panels as part of its audience measurement system, competitor Comscore is firing back.
Comscore reached an agreement to integrate its Quick Score ratings product into WideOrbit’s media sales advertising platform. Quick Score delivers local TV ratings within three days. Previously, it took two weeks for stations to get audience data from Comscore.
Fox has extended and expanded its relationship with Comscore. The deal comes as networks and distributors have criticized Nielsen for under-counting viewing during the pandemic.
Comscore in partnership with SQAD, announced an expansion of the MediaCosts platform to integrate Comscore’s national and local measurement information into SQAD’s ad cost research data.