Consumers looking to buy EVs are different than the early EV adopters, who were more tech-savvy, cutting-edge and into newness for the sake of newness. However, both groups of potential EV buyers want to buy an EV from a dealership, according to Mike Dovorany, VP of Automotive and Mobility at Escalant.
Sales of plug-in vehicles more than doubled in the first half of 2021 compared with last year, when the pandemic sapped sales. That far outpaced the 29% rise for total vehicle sales, according to research firm Wards Intelligence.
Daimler plans to invest more than $47 billion between 2022 and 2030 to develop full-electric vehicles, and be ready for an all-electric vehicle market by the end of that period.
According to Kelley Blue Book, 19% of all shoppers considered an EV in Q1, and sales of EVs grew 81% year-over-year and hitting 300,000 units for the first time.