U.S. 2022 Political Ads to Hit Record Levels, Estimates $7.8B-$8.9B

A new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/ CMAG, would be more than twice that of 2018 midterm results. Speaking at the TVB conference, Steve Passwaiter, VP, growth and strategy of Kantar/CMAG, explains there will be an absence of money from Presidential ad spending.

An Excellent Send-Off to QMI Leader

On August 2, the end of an era — and the leadership of a broadcast media company — came for Ralph Oakley. Oakley was saluted for his accomplishments at the virtual TVB Forward Conference, marking perhaps his final industry appearance.

Making an Impression: The Forward-Fueled Measurement Forecast

Who knew that the Chief Research Officer of the TVB would be as hard-hitting as a 60 Minutes journalist? Hadassa Gerber proved to be quite the moderator at a TVB Forward Conference session on “the future of measurement,” the first of a series of panelists delivered across the virtual conference.

TVB: The Automotive Snapshot in Q3 2021

Twenty months after the start of the pandemic, the automobile industry’s agenda appears to be completely upside down. Chip shortages have wreaked havoc on many an automotive brand. What’s a broadcast ad sales leader to do? Jason Stein, CEO at Flat Six Media, painted the automotive portrait of today for TVB Forward Conference attendees.