U.S. 2022 Political Ads to Hit Record Levels, Estimates $7.8B-$8.9B

A new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/ CMAG, would be more than twice that of 2018 midterm results. Speaking at the TVB conference, Steve Passwaiter, VP, growth and strategy of Kantar/CMAG, explains there will be an absence of money from Presidential ad spending.