A trio of TVB Forward sessions last week laid out the golden promises of 2022 political spending and the ongoing growth of sports betting, offsetting auto’s precipitous fall.
A new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/ CMAG, would be more than twice that of 2018 midterm results. Speaking at the TVB conference, Steve Passwaiter, VP, growth and strategy of Kantar/CMAG, explains there will be an absence of money from Presidential ad spending.
With thousands of industry executives participating online from their computers and tablets, TVB Forward Conference 2021 kicked off with welcome comments from both President/CEO Steve Lanzano and the Chair of its Board of Directors, Debra OConnell.
On August 2, the end of an era — and the leadership of a broadcast media company — came for Ralph Oakley. Oakley was saluted for his accomplishments at the virtual TVB Forward Conference, marking perhaps his final industry appearance.
Who knew that the Chief Research Officer of the TVB would be as hard-hitting as a 60 Minutes journalist? Hadassa Gerber proved to be quite the moderator at a TVB Forward Conference session on “the future of measurement,” the first of a series of panelists delivered across the virtual conference.
Twenty months after the start of the pandemic, the automobile industry’s agenda appears to be completely upside down. Chip shortages have wreaked havoc on many an automotive brand. What’s a broadcast ad sales leader to do? Jason Stein, CEO at Flat Six Media, painted the automotive portrait of today for TVB Forward Conference attendees.
As the TV business continues to move closer to a streaming model, essentially turning the advertising measurement business on its ear, a panel of top industry executives at TVB Forward said that the future will depend on how ratings companies, buyers and sellers can effectively analyze and interpret the reams of data available.
A ‘Constant Merry-Go-Round’: Nielsen and Comscore Say the Right Things, but Aren’t Progressing Fast Enough for Media Buyers
The move to planning and buying TV nationally on an impressions basis rather than on ratings has been relatively smooth and steady over the last two years. But local buying and planning has been a bit of a messier story. The issue came to a head during a virtual panel at TVB’s Forward conference.
Hadassa Gerber proved to be quite the moderator at a TVB Forward Conference session on “the future of measurement,” the first of a series of panelists delivered across the TVB’s virtual affair on Thursday.