Nielsen and Fox have announced they’ve renewed their audience measurement deal. Also with this agreement, Fox will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.
“Fox owns the fall,” declared Fox Corp. Executive Chairman-CEO Lachlan Murdoch after the company reported results for its fiscal first quarter, led by growth in the television unit.
Fox went all in on Tubi, the AVOD service, committing to the launch of 10 live-streamed sports channels. The new, free-to-consumer “Sports on Tubi” platform will involve Fox’s biggest sports licensing deals, including the NFL, Major League Baseball and NASCAR, as well as some of its biggest linear network brands, notably Fox Sports.
Fox has extended and expanded its relationship with Comscore. The deal comes as networks and distributors have criticized Nielsen for under-counting viewing during the pandemic.
Fox Corp.’s TV segment (Fox Network, O&O stations and Tubi streaming) led the company’s growth in the fiscal fourth quarter, ended June 30. Revenues were up 30% to $1.45 billion, with ad revenues shooting up 51% from the pandemic-impacted previous year to $668 million.