Doug Pfaff Named President Of Katz Digital Video
In his newly expanded role, Pfaff will lead digital video strategy and partnership integrations for Katz. He will also represent Katz in initiatives to improve brand safety and digital standards.
Katz Television Group Backs Impressions-Based Currency for Local Broadcast TV
“Now is the time to transition to a universal language of impressions. Katz supports the industry adoption of impressions for linear TV to enable cross-platform campaign integration at the local level,” Leo MacCourtney, President, Katz Television Group