NBCUniversal’s Peacock is finalizing a deal with Major League Baseball for exclusive rights to stream games in a new Sunday time slot, according to people familiar with the discussions, as the league looks to increase digital partnerships.
The TV and digital news veteran oversaw the recent launch of NBC Owned Stations’ local news streaming channels on Peacock.
Growing Peacock is the No. 2 priority for Comcast in 2022, Chairman-CEO Brian Roberts told analysts in the company’s quarterly conference call.
The new arrangement comes as a direct result of NBCUniversal’s RFP last year to social media platforms to propose new content, product and monetization approaches for the 2022 Winter Olympics and Paralympics.
Brands are starved for big audiences and high impact, and networks know it.
NBCUniversal, conducting a high-profile process to find measurement approaches that better fit the modern media world, tapped iSpot.TV as the first company in the stable it will use for quantifying cross-media video consumption in advertising sales transactions.
For the first time, every event and all programming will stream live on Peacock’s premium tier, with no pay TV subscription required.
NBCUniversal is expanding its consumer-identity measurement effort, NBCUnified. It is a first-party identity platform for all NBCU’s entertainment businesses where advertisers can match up their first-party data.
Technology from Beeswax integrated into FreeWheel marketplace.
NBCU parent company Comcast beat on both revenue and earnings expectations in the third quarter of 2021, which featured both the (delayed) Tokyo Olympics and the release of Universal’s “F9.”
NBCU has promoted digital marketing executive Margaret Walker to SVP, Audience Acquisition and Growth for the Entertainment and Sports divisions.
NBCUniversal has named Kelly Campbell president of Peacock. The appointment comes two days after Campbell announced that she was leaving Disney’s Hulu.
NBCUniversal Local completed its acquisition from Ramar Communications of four full-power stations, one Class A station, three low-power stations and 20 associated [or multiple] translator stations that are assigned to the Albuquerque DMA.
NBCUniversal promoted Will Gonzalez as executive VP and chief data officer for Peacock, a new post for the direct-to-consumer streaming service.
As Nielsen awaits a decision on whether it will be granted a pause in the accreditation process for its national ratings services, or if its accreditation will be revoked, NBCUniversal is calling for the industry to find new, independent ways to measure audiences and the impact of advertising.
NBCUniversal reported a gain in profits and revenues in the second-quarter, compared to a year ago when the worst effects of the pandemic were being felt, despite a drag from new streaming service Peacock.
NBCUniversal Local reached an agreement to acquire the TV stations in Albuquerque, N.M., owned by Ramar Communications.
NBCUniversal has pushed a significant amount of its 2021 Tokyo Olympics coverage to Peacock and it’s driving demand for the app. According to analytics firm App Annie, Peacock has seen a 60% bump in U.S. app downloads during the first week of the 2021 Tokyo Summer Olympics.
NBCUniversal Local rolled out new mobile apps for its NBC and Telemundo stations promising twice the speed, a newsfeed more quickly responsive to the news cycle, much more weather data and a dedicated video hub.
Comcast’s NBCUniversal unit hired John Lee as chief data officer, a newly created post at the company’s advertising and partnerships division.