NBCU And TikTok Partner For Winter Games

The new arrangement comes as a direct result of NBCUniversal’s RFP last year to social media platforms to propose new content, product and monetization approaches for the 2022 Winter Olympics and Paralympics.

NBCU Local Completes Albuquerque Stations Buy From Ramar

NBCUniversal Local completed its acquisition from Ramar Communications of four full-power stations, one Class A station, three low-power stations and 20 associated [or multiple] translator stations that are assigned to the Albuquerque DMA.

Peacock Scores 60% Bump in Downloads from Olympics

NBCUniversal has pushed a significant amount of its 2021 Tokyo Olympics coverage to Peacock and it’s driving demand for the app. According to analytics firm App Annie, Peacock has seen a 60% bump in U.S. app downloads during the first week of the 2021 Tokyo Summer Olympics.

NBCU and Telemundo Stations Introduce New Mobile Apps

NBCUniversal Local rolled out new mobile apps for its NBC and Telemundo stations promising twice the speed, a newsfeed more quickly responsive to the news cycle, much more weather data and a dedicated video hub.