NBCUniversal Local FAST Channels See Real Revenue

The 11 ad-supported sites representing NBC stations, which include WNBC New York and KNBC Los Angeles, began their rollout in January 2022 and four Telemundo regional channels debuted in November 2022.

NFL Regular-Season Games See 7% Increase In Viewers

The league’s seminal prime-time package” Monday Night Football” had its best season since 2000, averaging 17.36 million viewers across ESPN, ESPN2 and ABC, a whopping 29% increase. CBS averaged 19.35 million, its most-watched regular season since it returned to the network in 1998, and an increase of 5% over 2022. NBC’s “Sunday Night Football” package had a 21.4 million average, its best viewership since 2015, and an 8% increase over last year.

NBCUniversal Launches Advertising Platform That Bridges Linear, Streaming Audiences

NBCU pegged the launch as the pinnacle of heavy investments in advanced advertising as it looks to bring all-screen capabilities to advertisers in an environment where consumers’ TV viewing is fragmented across various platforms and distribution modes. One Platform pulls together NBCU’s premium linear and streaming footprint, paired with Comcast linear viewing and NBCU’s first-party digital consumption data (including Peacock).

NBCU And TikTok Partner For Winter Games

The new arrangement comes as a direct result of NBCUniversal’s RFP last year to social media platforms to propose new content, product and monetization approaches for the 2022 Winter Olympics and Paralympics.

NBCU Local Completes Albuquerque Stations Buy From Ramar

NBCUniversal Local completed its acquisition from Ramar Communications of four full-power stations, one Class A station, three low-power stations and 20 associated [or multiple] translator stations that are assigned to the Albuquerque DMA.