Nexstar Extends Deal With Nielsen for Local, National Rating

Nexstar Media Group has agreed to a multiyear extension of its agreement with Nielsen, which will continue as a preferred provider of local and national TV audience-measurement services to the broadcaster. The agreement follows a similar announcement from Comscore earlier this month. The new deal with Nielsen covers ratings for Nexstar TV stations in 116 markets, The CW Network, NewsNation and Antenna TV.

Nielsen, Fox Sign Renewal Agreement for Audience Measurement

Nielsen and Fox have announced they’ve renewed their audience measurement deal. Also with this agreement, Fox will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

Nielsen: ‘Big Data’ Not Ready To Transact

Nielsen, which has been touting that Nielsen One, its new cross-platform measurement system, is on track, quietly informed clients last week that the “big data” on which the platform relies isn’t ready to be used to make transactions, Broadcasting+Cable reports.

Nielsen Says Buyout Gets Regulatory Approvals

Nielsen Holdings said it has received all of the necessary government regulatory approvals it needs to complete its plan to be acquired by a group of private equity funds led by Elliott Investment Management and Brookfield Business Partners for about $16 billion.