Nielsen: ‘Big Data’ Not Ready To Transact

Nielsen, which has been touting that Nielsen One, its new cross-platform measurement system, is on track, quietly informed clients last week that the “big data” on which the platform relies isn’t ready to be used to make transactions, Broadcasting+Cable reports.

Nielsen Says Buyout Gets Regulatory Approvals

Nielsen Holdings said it has received all of the necessary government regulatory approvals it needs to complete its plan to be acquired by a group of private equity funds led by Elliott Investment Management and Brookfield Business Partners for about $16 billion.