The public debate about U.S. TV measurement has been about quality and accuracy, which has become increasingly more complicated in a fragmented market.
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions.
Nielsen, which has been touting that Nielsen One, its new cross-platform measurement system, is on track, quietly informed clients last week that the “big data” on which the platform relies isn’t ready to be used to make transactions, Broadcasting+Cable reports.
The NFL’s “Thursday Night Football” may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV.
Nielsen said its U.S. National TV panel now has 42,000 households, covering 101,000 people whose viewing is directly measured to create the company’s ratings.
Nielsen Holdings said it has received all of the necessary government regulatory approvals it needs to complete its plan to be acquired by a group of private equity funds led by Elliott Investment Management and Brookfield Business Partners for about $16 billion.
Nielsen reported its Q2 earnings yesterday and reiterated
its plans for later this year — including regaining industry TV
Nielsen reported higher second quarter earnings and said its new ratings system would roll out on schedule as it looks to complete being acquired by a private equity group.
Nielsen One Alpha — the initial version of the forthcoming cross-platform measurement platform Nielsen One — will show advanced audience and business outcomes results for “end to end” ad-campaign measurement.
Nielsen’s Gracenote unit introduced a new set of data that tells content owners and distributors whether individual programs are binged by consumers, viewed loyally or performed similarly to other programs.
Nielsen’s Gracenote unit said it launched Gracenote Streaming Channel Data, a new product that enables content aggregators to help viewers find data on ad-supported linear streaming TV channels and virtual multichannel video programming distributors.
Nielsen said it is now including more streaming devices and providers in its deduplicated connected TV viewing measured by its Digital Ad Ratings.
The CEO of Nielsen has been under fire for months, ever since some of his company’s biggest customers — the nation’s TV networks — began to complain about how Nielsen tabulated viewers during the coronavirus pandemic. They are still complaining.
Major media and holding companies have accelerated efforts to create alternative currencies to Nielsen’s.
Nielsen’s proposed sale to a private equity consortium would eliminate public investor scrutiny at a time when it’s been getting plenty. But it won’t eliminate industry pressure for the highly profitable company to do a better job for less money.
Nielsen Holdings reached an agreement to be acquired by a group of private equity investors led by Elliott Investment Management and Brookfield Business Partners in a deal worth $16 billion, including Nielsen debt.
A Nielsen executive has come out in support of expanding one of the key demographic targets used by many advertisers to buy commercials from age 25-54 to 25-64.
The TV industry is getting ready for its annual “upfront” market, when billions of dollars in advertising trade hands. And almost everything is in place — except a firm backing of the economics that guide all the deals.
The Media Rating Council said that Nielsen’s bid to get its national and local ratings services reaccredited won’t be completed until the third quarter at the earliest, and after the upfront TV ad market takes place.
TV measurement has been in the midst of upheaval as Nielsen’s monopoly is called into question and measurement upstarts vie for its business.