Nielsen May End Overnight Ratings

The overnight ratings report from Nielsen could become history, or at least removed from the measurement giant’s
next-generation Nielsen One cross-platform service set to roll out fully by year-end, Ad Age reports.

Wake Up, Nielsen. TV Is Moving On With Or Without You

TV’s very currency is in crisis, fueled by deepening questions of Nielsen’s accuracy. As the industry shifts its focus toward attribution, the company needs to pull itself out of its insular shell if it wants to create the future advertising currency and secure its own future.

MRC: VAB Incorrectly Represents Nielsen Undercounting

The characterization of the Media Rating Council’s analysis of Nielsen’s pandemic-affected undercounting of linear TV viewers by the VAB, the national TV ad trade group, isn’t a correct “representation,” according to the MRC.

Nielsen Comments On MRC BBO Plan Remarks

The Media Rating Council recently completed an audit of the BBO Homes, and shared several “perspectives” on the matter. Nielsen has now provided a statement in response to the MRC’s thoughts.