Media Rating Council Sees Nielsen Audit Extending Past Q3
The Media Rating Council said that Nielsen’s bid to get its national and local ratings services reaccredited won’t be completed until the third quarter at the earliest, and after the upfront TV ad market takes place.
Nielsen Turmoil and TV Measurement’s Future—Everything Brands Need to Know
TV measurement has been in the midst of upheaval as Nielsen’s monopoly is called into question and measurement upstarts vie for its business.
Nielsen Says Q4 Profits Increased to $60M
Nielsen reported higher fourth-quarter profits as revenue
from its media measurement business increased 3.7%.
Nielsen And Experian Expand Agreement To Enhance Identity Demographics
Nielsen and Experian this morning announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web.
Nielsen Set to Release New Streaming Data in TV’s Measurement Wars
As Nielsen faces increasing competition to measure TV activity, it’s trying to make more of the data advertisers say they want more readily available.
Nielsen: Streaming Hit Record Levels in January 2022
Broadcast viewing levels were up by 9% as overall TV usage grew by 8%, Nielsen’s The Gauge reported.
Nielsen May End Overnight Ratings
The overnight ratings report from Nielsen could become history, or at least removed from the measurement giant’s
next-generation Nielsen One cross-platform service set to roll out fully by year-end, Ad Age reports.
Roku Ad Buying Platform Offering Guarantees on Nielsen Demo Data
Advertisers pay only for impressions that reach target audience.
Wake Up, Nielsen. TV Is Moving On With Or Without You
TV’s very currency is in crisis, fueled by deepening questions of Nielsen’s accuracy. As the industry shifts its focus toward attribution, the company needs to pull itself out of its insular shell if it wants to create the future advertising currency and secure its own future.
MRC: VAB Incorrectly Represents Nielsen Undercounting
The characterization of the Media Rating Council’s analysis of Nielsen’s pandemic-affected undercounting of linear TV viewers by the VAB, the national TV ad trade group, isn’t a correct “representation,” according to the MRC.
Nielsen Out-of-Home Error Was a Big Deal: VAB
30 billion impressions were uncounted leaving $350 million in unsold ads.
New York Interconnect Signs Multi-Year Agreement With Nielsen
Nielsen and New York Interconnect have reached a multi-year agreement for local TV measurement in the New York DMA.