Trump Challenges Harris to Debates in September on NBC, Fox and ABC
Republican presidential nominee Donald Trump said he has agreed to three debates in September against his Democratic rival, Kamala Harris, on three different news networks.
Dems Outspending GOP Nearly 2X on Presidential Race
Democrats have poured nearly twice as much cash into political ads this cycle ($325 million) compared to Republicans ($181 million), according to the latest projections from AdImpact, a political advertising analysis firm.
Polarization, Not Presidential, Drives Political Revenue In ’24
While Biden and Trump are pulling all the focus, presidential campaigns aren’t driving most spending on TV stations this election year. Instead, down-ballot Senate, House, gubernatorial and other campaigns, and issues such as immigration and abortion are what will be bringing in the bucks.
Biden Campaign Launches $30M Ad Onslaught
Senior Biden campaign officials rolled out a $30 million TV and digital ad buy as part of an aggressive attempt to capitalize on the momentum from the State of the Union address.
Political Dollars in Play as Senate Buys Kick In
A lot of the political spending so far has been tied to the presidential race, but Ad tracking firm, Ad Impact, says it has seen an uptick in pre-booking ads among several key U.S. Senate races.
GOP Hopefuls Spend Big in Iowa
Republican presidential campaigns have poured an unprecedented $124 million-plus into video and TV advertising in Iowa, according to estimates from AdImpact. The advertising dollars spent on U.S. elections and advocacy issues will grow to a record $16 billion this year, up 31.2% compared to the last presidential election in 2020, Axios reported in December.
Why Old-Fashioned TV Is Still the Winning Ticket for Political Ads
TV is expected to see a record haul in 2024 as a contentious presidential primary and general election will drive political advertising expenditures across all platforms to $17 billion, according to media investment agency GroupM. The figure is an increase of 31% over what was spent in 2020 and 24% over the previous high of $12.8 billion spent in 2022, according to GroupM’s data.“Local TV is going to see the vast majority of that,” said Kate Scott-Dawkins, global president of business intelligence at GroupM.
US Political Ad Spending to Soar in 2024 With TV Media the Biggest Winner
U.S. political advertising spend will likely jump by nearly a third in 2024 over the previous U.S. presidential election year, with TV media again taking a lion’s share of the dollars, according to a report by research firm Insider Intelligence.
The figure is expected to rise by about 30% from 2020 to $12.32 billion this year, the report said. Ad spend on traditional media, most of which is TV, will rise 7.9% and account for 71.9% of all spend.
Major Democratic Group to Spend $140M Targeting Women Voters in 2024
A prominent Democratic super PAC announced that it plans to spend $200 million on the 2024 election cycle, including $140 million on television, digital, streaming, radio, and mail advertisements. American Bridge 21st Century intends to focus much of its firepower on winning over women voters in key swing states.
2022 Political Ad Spend Revised Down 7.5%
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.
NBC Owned Stations Plan Live Local Midterm Coverage on FAST Channels
The NBC owned stations will deliver more live midterm election coverage on digital/mobile apps and on their local streaming services than ever before.
Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
A new report that studied more than 200 political ad campaigns in the first half of 2022 concludes that when it comes to achieving the best results from TV, politicians should spend 10-20% on campaign ads on streaming and the rest on traditional TV.
Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms
In the 2020 election cycle, the Democratic Governors Association spent roughly 75% of its advertising budget on Facebook, taking advantage of the app’s ubiquity and its ability to deliver hyper-targeted ads to potential voters.
Political Ads Change Voting Beliefs
Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.
Dems Outpace GOP on Spanish-Language Ads
Spending on Spanish-language media is poised to set records this midterm election, as Latino voters play an outsize role in battleground states.
Nexstar Says It Will Host Almost 50 Midterm Election Debates
Giant broadcaster Nexstar Media Group said the stations it operates will host nearly 50 statewide and local candidate debates and forums as part of its political coverage during this midterm election cycle.
Local TV Stations Are Cleaning Up on Political Advertising This Election Season
Political ads are rolling in at a record pace at TV stations across the US, especially in states with tight races that may decide which party controls the Senate.
Kantar Looks at the Midterms and Political Ad Spend for 2022
Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar’s Steve Passwaiter.
US TV Stations Set for Record Midterm Political Ad Spending
S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media’s Steve Passwaiter, TVB’s Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.
Campaigns Spend Over $6.4 Billion on Ads for 2022 Elections, Making Race One of the Most Expensive Ever
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.