Polarization, Not Presidential, Drives Political Revenue In ’24 

While Biden and Trump are pulling all the focus, presidential campaigns aren’t driving most spending on TV stations this election year. Instead, down-ballot Senate, House, gubernatorial and other campaigns, and issues such as immigration and abortion are what will be bringing in the bucks.

Biden Campaign Launches $30M Ad Onslaught

Senior Biden campaign officials rolled out a $30 million TV and digital ad buy as part of an aggressive attempt to capitalize on the momentum from the State of the Union address.

GOP Hopefuls Spend Big in Iowa

Republican presidential campaigns have poured an unprecedented $124 million-plus into video and TV advertising in Iowa, according to estimates from AdImpact. The advertising dollars spent on U.S. elections and advocacy issues will grow to a record $16 billion this year, up 31.2% compared to the last presidential election in 2020, Axios reported in December.

Why Old-Fashioned TV Is Still the Winning Ticket for Political Ads

TV is expected to see a record haul in 2024 as a contentious presidential primary and general election will drive political advertising expenditures across all platforms to $17 billion, according to media investment agency GroupM. The figure is an increase of 31% over what was spent in 2020 and 24% over the previous high of $12.8 billion spent in 2022, according to GroupM’s data.“Local TV is going to see the vast majority of that,” said Kate Scott-Dawkins, global president of business intelligence at GroupM.

US Political Ad Spending to Soar in 2024 With TV Media the Biggest Winner

U.S. political advertising spend will likely jump by nearly a third in 2024 over the previous U.S. presidential election year, with TV media again taking a lion’s share of the dollars, according to a report by research firm Insider Intelligence.

The figure is expected to rise by about 30% from 2020 to $12.32 billion this year, the report said. Ad spend on traditional media, most of which is TV, will rise 7.9% and account for 71.9% of all spend.

Major Democratic Group to Spend $140M Targeting Women Voters in 2024

A prominent Democratic super PAC announced that it plans to spend $200 million on the 2024 election cycle, including $140 million on television, digital, streaming, radio, and mail advertisements. American Bridge 21st Century intends to focus much of its firepower on winning over women voters in key swing states.

2022 Political Ad Spend Revised Down 7.5%

The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.

Political Ads Change Voting Beliefs

Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.

Kantar Looks at the Midterms and Political Ad Spend for 2022

Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar’s Steve Passwaiter.

US TV Stations Set for Record Midterm Political Ad Spending

S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media’s Steve Passwaiter, TVB’s Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.

Political Ad Spend Has Already Passed $6.4B

The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.

‘Issues’ Ads Nearly Two-thirds of Political

Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be “issue”-oriented spend, according to advertising placed through Viamedia.