2022 Political Ad Spend Revised Down 7.5%

The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.

Political Ads Change Voting Beliefs

Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.

Kantar Looks at the Midterms and Political Ad Spend for 2022

Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar’s Steve Passwaiter.

US TV Stations Set for Record Midterm Political Ad Spending

S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media’s Steve Passwaiter, TVB’s Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.

Political Ad Spend Has Already Passed $6.4B

The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.

‘Issues’ Ads Nearly Two-thirds of Political

Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be “issue”-oriented spend, according to advertising placed through Viamedia.

What Are America’s Hottest Political Ad Dollar DMAs?

The power of local TV remains very strong. What are the markets that are sizzling, with respect to political ad dollar activity? Newly released projections shared exclusively with RBR+TVBR show where all of the heat is from coast to coast, on a DMA level.

GOP Set to Spend Big in Ohio Senate Race

From a Republican point of view, the race for Ohio’s Senate seat between Democratic U.S. Rep. Tim Ryan and Republican J.D. Vance just got real, Inside Radio says.

Nexstar Digital Launches The Hill TV Streamer

Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”

NAB Launches Midterm Election Toolkit

The National Association of Broadcasters has launched its midterm election online toolkit, complete with help in identifying online misinformation and disinformation, which has plagued recent elections.