CMAG Political Spending
2022 Political Ad Spend Revised Down 7.5%
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.
NBC Owned Stations Plan Live Local Midterm Coverage on FAST Channels
The NBC owned stations will deliver more live midterm election coverage on digital/mobile apps and on their local streaming services than ever before.
Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
A new report that studied more than 200 political ad campaigns in the first half of 2022 concludes that when it comes to achieving the best results from TV, politicians should spend 10-20% on campaign ads on streaming and the rest on traditional TV.
Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms
In the 2020 election cycle, the Democratic Governors Association spent roughly 75% of its advertising budget on Facebook, taking advantage of the app’s ubiquity and its ability to deliver hyper-targeted ads to potential voters.
Political Ads Change Voting Beliefs
Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.
Dems Outpace GOP on Spanish-Language Ads
Spending on Spanish-language media is poised to set records this midterm election, as Latino voters play an outsize role in battleground states.
Nexstar Says It Will Host Almost 50 Midterm Election Debates
Giant broadcaster Nexstar Media Group said the stations it operates will host nearly 50 statewide and local candidate debates and forums as part of its political coverage during this midterm election cycle.
Local TV Stations Are Cleaning Up on Political Advertising This Election Season
Political ads are rolling in at a record pace at TV stations across the US, especially in states with tight races that may decide which party controls the Senate.
Kantar Looks at the Midterms and Political Ad Spend for 2022
Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar’s Steve Passwaiter.
US TV Stations Set for Record Midterm Political Ad Spending
S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media’s Steve Passwaiter, TVB’s Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.
Campaigns Spend Over $6.4 Billion on Ads for 2022 Elections, Making Race One of the Most Expensive Ever
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
Political Ad Spend Has Already Passed $6.4B
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
‘Issues’ Ads Nearly Two-thirds of Political
Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be “issue”-oriented spend, according to advertising placed through Viamedia.
What Are America’s Hottest Political Ad Dollar DMAs?
The power of local TV remains very strong. What are the markets that are sizzling, with respect to political ad dollar activity? Newly released projections shared exclusively with RBR+TVBR show where all of the heat is from coast to coast, on a DMA level.
GOP Set to Spend Big in Ohio Senate Race
From a Republican point of view, the race for Ohio’s Senate seat between Democratic U.S. Rep. Tim Ryan and Republican J.D. Vance just got real, Inside Radio says.
New Conservative Group Gets $1.6 Billion Donation To Spend During Midterms and Beyond
The beneficiary is a new conservative nonprofit, The Marble Freedom Trust, captained by Leonard Leo.
2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Political advertising for the 2022 mid-term election cycle is now trending to hit a massive $9.67 billion — the highest total ever for any political ad cycle, exceeding any Presidential election year, according to AdImpact.
Nexstar Digital Launches The Hill TV Streamer
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”
NAB Launches Midterm Election Toolkit
The National Association of Broadcasters has launched its midterm election online toolkit, complete with help in identifying online misinformation and disinformation, which has plagued recent elections.