ANA Thought Leader Articles
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Lead with Impressions
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Lead with Impressions VOD
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Numbers that Measure Up: Impressions
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Multiplatform Opportunities
Leverage local TV assets for multiplatform audiences.
National Under Delivery
Unlike local TV buys, which are tailored to the viewing preferences of each market, national TV does not take into account local preferences.
L + 1 Makes Business Sense
The benefits of Live + 1 as the marketplace metric.
Advantages vs Other Platforms
TV vs. billboards, cable, newspapers and more.
Why Local TV Works
In depth collection of studies on media usage, reach, trust, and preference.
Why Target Locally?
The case for consumer geographic targeting.
National Local Model
Smart ad budget allocation to national and local to support all markets.
Local TV News
Stats on local TV’s trust, news and community involvement.
Political Select
Local broadcast TV planning tool for consultants and agencies. Find TV DMAs and local broadcast stations that cover each state and congressional district.