ANA Thought Leader Articles

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Lead with Impressions

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Lead with Impressions VOD

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Numbers that Measure Up: Impressions

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National Under Delivery

Unlike local TV buys, which are tailored to the viewing preferences of each market, national TV does not take into account local preferences.

Why Local TV Works

In depth collection of studies on media usage, reach, trust, and preference.

Local TV News

Stats on local TV’s trust, news and community involvement.