Top Betting Brands’ Ad Spending Approaches $1B 

The top four brands — FanDuel, BetMGM, DraftKings and PrizePicks — were responsible for over 60% of $1 billion spend, with nearly $508 million in TV, 4% higher than in 2022, according to the media research company.

Can Sports Betting Continue On Its Pandemic-Fueled Roll?

TV and radio stations had to contend with large losses during the pandemic, between the absence of political revenue and the nearly non-existent live sports and automobile categories. Then, sports betting came along, offering salvation for many broadcasters.

TV’s Surprising Power In Sports Betting

TVNewsCheck’s Michael Depp talks with Hadassah Gerber, head of research at TVB, about the organization’s recent survey on sports betting and how television wields enormous influence over sports bettors’ decisions.

How Sports Betting Is Changing the Media Industry in the Us

Broadcasters and publishers started taking ad dollars from gambling operators and dabbling in betting content a few years ago, as the US regulatory tide turned in favor of the industry that had long been viewed as a vice. The ties between media outlets and gambling operators have deepened since. 

The Sports Gambling Gold Rush Is Absolutely Off the Charts

Legal sports betting in the U.S. — once confined to Nevada — has gone mainstream. Since the Supreme Court in 2018 ended federal bans on the industry’s expansion, dozens of states have legalized it, and a multibillion-dollar betting boom is afoot.