Travel Spending Is Booming

Travel spending is forecast to hit $1.06 trillion in 2022, up 21.1% YoY, according to the U.S. Travel Association, which says domestic leisure travel spending will total $726 billion this year, up 3.5% from 2021.

Travel Category Ad Spend Finally On The Road To Recovery

While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts a huge growth spurt in the category. It expects the category will accelerate from 24% growth this year to 36% in 2022.