New FreeWheel Ad Tech To Unify Linear, CTV Ads
In a nutshell, it enables supply path optimization, custom audience activation and incremental reach across viewing platforms.
EasyBroadcast To Feature Viewer-Assisted OTT Delivery At 2022 NAB Show
Viewer-Assisted Deliver adaptive streaming tech combines CNDs and peer-to-peer delivery for OTT.
NBCU Levels Up With Anzu.lo To Provide In-Game Advertising
Comcast’s NBCUniversal said its clients will be able to buy ads in video games and esports through an agreement with Anzu.lo and that the NBCU had made a small investment in the ad-tech startup.
LocalBTV Expands to 21 U.S. TV Markets
Didja is planning to launch its live local broadcast TV platform LocalBTV to 80+ markets by the end of 2022.
Gaining Traction: Automated TV Ad Transactions
Even with the growing number of viewing options available, including streaming and on- demand via smartphones, laptops, tablets, and other devices that can fragment audiences, WideOrbit Chief Product Officer Will Offeman can’t speak higher about broadcast TV.
Tech Trends For ’22: Cloud Still Looms Above All
The proliferation of direct-to-consumer services and remote/distributed production shifts are putting the industry’s cloud migration as next year’s biggest trend.
ATSC Opens RFP For 3.0 Broadcast Core Network Technologies
This new development will move the technology forward and unlock innovative business scenarios for the broadcast ecosystem.
Three Media Adds Linear Processing To Business Management Suite
Three Media, a specialist media company in workflow and technology management, has added new functionality to its flagship XEN:Pipeline software suite that now also covers linear channels, making it the ideal single-point content supply chain solution.
New Marketron Integration Suite Offers Cross-Platform Data Sharing
Marketron launched the Marketron Integration Suite, which leverages open APIs, connectors and custom integrations to let Marketron customers consolidate disparate data sources — including linear, O&O, and third-party digital advertising systems — into a single system.
FCC Proposes to License Multicast Streams
In a victory for broadcasters, the FCC has tentatively concluded that Next Gen TV broadcasters should be granted a sub-license of sorts to allow them to contract with another “host” station.
Advanced Advertising Seen as Reshaping New TV Business Model
Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers.
Viant Partners With Beachfront To Scale Real-Time Programmatic Buying Of Linear And CTV
Viant Technology Inc., an advertising software company, and Beachfront, a convergent TV advertising platform, have integrated Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software.
Broadcasters Still Hesitate On IMF, But UHD May Help
Unlike studios and streamers, U.S. and international broadcasters have been reluctant to embrace the Interoperable Master Format. Their move to UHD programming and gradual operational shift to the cloud may change that.
The Rise of the Walled Gardens Around ACR Tech In Smart TVs
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech.
AMC Networks Goes Programmatic With Linear Addressable Campaigns
AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.
Making the Cloud Work for Broadcast
The sudden availability and growth of virtual playout systems does not immediately render physical broadcaster-owned playout systems obsolete, but it does provide a new distribution method that the clever and […]