Vizio’s Inscape smart TV data unit says it can now tap directly into Vizio smart TVs’ tuners in every local U.S. market to deliver more granular viewing data of over-the-air TV signals. The company says advertisers can use Tuner Data to optimize local ad spend with granular device-level data and as well as bolstering first-party data.
In a nutshell, it enables supply path optimization, custom audience activation and incremental reach across viewing platforms.
Viewer-Assisted Deliver adaptive streaming tech combines CNDs and peer-to-peer delivery for OTT.
Comcast’s NBCUniversal said its clients will be able to buy ads in video games and esports through an agreement with Anzu.lo and that the NBCU had made a small investment in the ad-tech startup.
Didja is planning to launch its live local broadcast TV platform LocalBTV to 80+ markets by the end of 2022.
Even with the growing number of viewing options available, including streaming and on- demand via smartphones, laptops, tablets, and other devices that can fragment audiences, WideOrbit Chief Product Officer Will Offeman can’t speak higher about broadcast TV.
The proliferation of direct-to-consumer services and remote/distributed production shifts are putting the industry’s cloud migration as next year’s biggest trend.
This new development will move the technology forward and unlock innovative business scenarios for the broadcast ecosystem.
Three Media, a specialist media company in workflow and technology management, has added new functionality to its flagship XEN:Pipeline software suite that now also covers linear channels, making it the ideal single-point content supply chain solution.
Marketron launched the Marketron Integration Suite, which leverages open APIs, connectors and custom integrations to let Marketron customers consolidate disparate data sources — including linear, O&O, and third-party digital advertising systems — into a single system.
In a victory for broadcasters, the FCC has tentatively concluded that Next Gen TV broadcasters should be granted a sub-license of sorts to allow them to contract with another “host” station.
Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers.
Viant Technology Inc., an advertising software company, and Beachfront, a convergent TV advertising platform, have integrated Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software.
Unlike studios and streamers, U.S. and international broadcasters have been reluctant to embrace the Interoperable Master Format. Their move to UHD programming and gradual operational shift to the cloud may change that.
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech.
AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.
The sudden availability and growth of virtual playout systems does not immediately render physical broadcaster-owned playout systems obsolete, but it does provide a new distribution method that the clever and […]