Vizio’s Inscape ‘Tuner Data’ Goes Deeper For Local TV Measurement

Vizio’s Inscape smart TV data unit says it can now tap directly into Vizio smart TVs’ tuners in every local U.S. market to deliver more granular viewing data of over-the-air TV signals. The company says advertisers can use Tuner Data to optimize local ad spend with granular device-level data and as well as bolstering first-party data.

Gaining Traction: Automated TV Ad Transactions

Even with the growing number of viewing options available, including streaming and on- demand via smartphones, laptops, tablets, and other devices that can fragment audiences, WideOrbit Chief Product Officer Will Offeman can’t speak higher about broadcast TV.

Three Media Adds Linear Processing To Business Management Suite

Three Media, a specialist media company in workflow and technology management, has added new functionality to its flagship XEN:Pipeline software suite that now also covers linear channels, making it the ideal single-point content supply chain solution.

New Marketron Integration Suite Offers Cross-Platform Data Sharing

Marketron launched the Marketron Integration Suite, which leverages open APIs, connectors and custom integrations to let Marketron customers consolidate disparate data sources — including linear, O&O, and third-party digital advertising systems — into a single system.

FCC Proposes to License Multicast Streams

In a victory for broadcasters, the FCC has tentatively concluded that Next Gen TV broadcasters should be granted a sub-license of sorts to allow them to contract with another “host” station.

Broadcasters Still Hesitate On IMF, But UHD May Help

Unlike studios and streamers, U.S. and international broadcasters have been reluctant to embrace the Interoperable Master Format. Their move to UHD programming and gradual operational shift to the cloud may change that.

The Rise of the Walled Gardens Around ACR Tech In Smart TVs

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech.

Making the Cloud Work for Broadcast

The sudden availability and growth of virtual playout systems does not immediately render physical broadcaster-owned playout systems obsolete, but it does provide a new distribution method that the clever and […]