Vizio’s Inscape ‘Tuner Data’ Goes Deeper For Local TV Measurement

Vizio’s Inscape smart TV data unit says it can now tap directly into Vizio smart TVs’ tuners in every local U.S. market to deliver more granular viewing data of over-the-air TV signals. The company says advertisers can use Tuner Data to optimize local ad spend with granular device-level data and as well as bolstering first-party data.