Vizio’s Inscape ‘Tuner Data’ Goes Deeper For Local TV Measurement
Vizio’s Inscape smart TV data unit says it can now tap directly into Vizio smart TVs’ tuners in every local U.S. market to deliver more granular viewing data of over-the-air TV signals. The company says advertisers can use Tuner Data to optimize local ad spend with granular device-level data and as well as bolstering first-party data.
New FreeWheel Ad Tech To Unify Linear, CTV Ads
In a nutshell, it enables supply path optimization, custom audience activation and incremental reach across viewing platforms.
EasyBroadcast To Feature Viewer-Assisted OTT Delivery At 2022 NAB Show
Viewer-Assisted Deliver adaptive streaming tech combines CNDs and peer-to-peer delivery for OTT.
NBCU Levels Up With Anzu.lo To Provide In-Game Advertising
Comcast’s NBCUniversal said its clients will be able to buy ads in video games and esports through an agreement with Anzu.lo and that the NBCU had made a small investment in the ad-tech startup.
LocalBTV Expands to 21 U.S. TV Markets
Didja is planning to launch its live local broadcast TV platform LocalBTV to 80+ markets by the end of 2022.