Spanish-language TV powerhouse TelevisaUnivision said on Tuesday that its revenue would have increased 12.2 percent to more than $1 billion in the first quarter when looking at its combined business created by a $4.8 billion mega-merger at the end of January.
IPG’s Mediahub unit announced a deal with Spanish-language media giant Univision to utilize third-party performance data as a “currency” for ad buys on its media outlets.
They are designed to propel the Spanish-language media company’s local media division into the next phase of growth.
Spanish-language media giant Univision, which late last year sold a majority stake to an investor group led by former Viacom CFO Wade Davis and then agreed to a merger with Mexican TV giant Televisa, reported a big increase in third-quarter advertising revenue.
Univision has promoted Calixto Gonzalez to vice president of news at its KUVN Dallas. He has been assistant news director at Univision’s KWEX San Antonio.
Diane Kniowski, chief local media officer at Univision, has been named 2021 Broadcaster of the Year by B+C. Overseeing the Univision-owned stations, which include KMEX, WXTV, WLTV and KUVN.
Changes are coming to Central Florida’s Spanish-language media landscape as Univision takes over operations of two TV stations – WVEN-TV and WOTF-TV – and named executive Eddy Elguezabal the president and general manager over its Orlando and Tampa operations.
Univision reached a distribution deal with YouTube TV, which will carry Univision, UniMás and Galavisión networks on its standard tier.
Second quarter 2021 brought a 32% year-over-year revenue increase for Univision, which took in $700.2 million in the quarter, leading to net income rebounding from a $27.3 million loss in pandemic-stricken second quarter 2020 to a gain of $36.6 million this quarter.
Univision appointed key leaders to its streaming leadership team, following the recent announcement of a comprehensive global streaming service that will feature both free ad-supported and premium subscription-based offerings.
Univision named new appointments to, and a redesign of, its corporate leadership structure. Together with the existing leadership team, these executives will drive Univision’s next phase of transformation for the future combined company of Televisa-Univision.
Univision released data showing a big increase in registration and turnout among Hispanic voters. Working with Labels & Lists, Univision said that 16.1 million Hispanics voted in the 2020 election, up 30% from 2016.