WideOrbit Adds Comscore’s Quick Score to Ad Sales Platform
Comscore reached an agreement to integrate its Quick Score ratings product into WideOrbit’s media sales advertising platform. Quick Score delivers local TV ratings within three days. Previously, it took two weeks for stations to get audience data from Comscore.
ProVantageX Announces Partnership with WideOrbit
ProVantageX has partnered with WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, to create an integrated solution for supply-side inventory yield optimization.