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Communications

The TIP Trading Partner Forum is a group of agency and broadcaster operational and business leaders who provide guidance to TIP on the business practices and tactical automation goals. Over 50 agencies have representation in the Trading Partner Forum.

Ad-ID (PDF “Ad-ID Is Today’s ISCI”) is the upgraded, more advanced commercial coding system that replaced ISCI in 2003. It provides many benefits and greater functionality for advertisers and TV stations than its predecessor. Ad-ID has been integrated into the TIP standard.

Automated TV demos at TVB Forward 2020 includes ad-tech companies’ presentations of Automated TV case studies demonstrating scalable benefits of open API adoption and platform interoperability.

This one-sheet explanation gives a quick overview of the TIP Initiative for sellers.

This one-sheet explanation gives a quick overview of the TIP Initiative for buyers.

TIP released an RFI on behalf of the broadcasters for a Broadcaster Sales Gateway Solution.

The Media Agency Automation Survey (2019) identifies agency’s top priorities and highlights benefits of automation for buying local broadcast TV advertising.

Frontrow Advisory is the consulting company that manages the TIP design process and supports the industry participants with deployment. Contact TIPinitiative@frontrowadvisory.com.