TVB Agency Webinar: Local Broadcast TV Insights for Planners & Buyers

TVB Agency Webinar: Local Broadcast TV Insights for Planners & Buyers

Presentation date: Thursday, May 4, 2023 | 1-1:45p (ET)

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

Members of TVB have long valued and used TVB primary research studies to build business. Now, for the first time we will be sharing highlights from our most popular TVB studies in a webinar for media agencies.

TVB Chief Research Officer, Hadassa Gerber will share valuable information for media planners, buyers and strategists working in local media. She will provide key insights that can be shared with clients illustrating the influence, persuasiveness and trust of the various media reaching local consumers.

Please join us for takeaways from TVB’s latest research, including the Purchase Funnel Study, the Media Comparisons Study, and the Video Device and Usage Study.

The webinar will be 45 min, including Q&A. There is no cost to attend. Please register below and feel free to share this invite with colleagues.

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