Adimpact: No Slowdown in Political Ads

Adimpact: No Slowdown in Political Ads

AdImpact reports $940 million has already been spent by candidates and political groups. That is well ahead of the $556 million that was spent at this point during the 2020 election cycle. Driving some of the early spending is the political calendar, with the Iowa Republican Caucus scheduled for Jan. 15, 2024.