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BIA Forecasts: 2025 U.S. Local Ad Spend To Hit $171B; 2024 Local Political Ad Rev Estimate Rises By $560M

BIA Forecasts: 2025 U.S. Local Ad Spend To Hit $171B; 2024 Local Political Ad Rev Estimate Rises By $560M

BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates spending estimates for 2024. The projected revenues across all local media in the U.S. will reach $171 billion in 2025. This represents an increase of 5.5 percent in non-political spending over its revised 2024 estimate.

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