Back 2 School - A Local Experience

Local Broadcast: The Perfect Fit for Back to School

TVB Analysis | TVB Press Release
  • “Back-to-School” is a big opportunity for retailers.
  • 4 out of 5 shoppers plan to spend the same or more as they did last year.
  • Most will start shopping at least 3 weeks prior to school start.
  • Every market has a different Back-to-School start date. Target them with Local Broadcast TV.
  • Back to School is more than just pencils; clothes and electronics are top categories.
  • Women are the dominant shopper for their children.
  • Broadcast TV has a wide variety of programming to reach mom’s and out-deliver cable by wide margins.


School Start Dates Vary from DMA to DMA

Top 50 DMAs: 16 Different Start Dates

Top 50 DMAs: 16 Different Back-toSchool Start Dates
 

 
 
 

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