Automotive
Welcome to your hub for automotive content!
Here you’ll find auto-focused webinars, industry updates, research, and thought leadership that highlight how broadcast TV fuels consumer consideration and dealership growth.
Check back often as new automotive insights are added.
Explore automotive insights
Connect With An Expert!
For more information, contact Trisha Ripperger, EVP, Chief Client & Marketing Officer.
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TVB Broadcast Members: All Monthly Auto Updates will display below when logged in. Login page | Create a TVB member account | Request forgotten password
Monthly Auto Updates
Trisha Ripperger, EVP, Chief Client & Marketing Officer, TVB
Here you’ll find quick monthly snapshots of the latest industry news and broadcast TV insights to keep you informed all year long.
Click the image to download the PowerPoint Deck.
Click the Month + Year to download the PDF.
Automotive Research
TVB’s automotive research underscores why local broadcast television remains a powerful driver of reach, trust, and engagement among car buyers. The data shows that broadcast TV — across linear and digital touchpoints — delivers more time spent, broader reach, and stronger community connection than competing platforms. Together, these insights reinforce broadcast’s unique ability to influence automotive shoppers and support performance throughout the purchase journey.
TVB Broadcast Members: All Automotive Research will display below when logged in. Login page | Create a TVB member account | Request forgotten password
Automotive Insights and Sales
Visit page or Download Insights and Sales resources below!
Driving Automotive Sales with Broadcast TV
Latest Automotive Industry Research
Sales Resources for Automotive Advertisers
2026 Purchase Funnel Study
Check out the 2026 Purchase Funnel “Automotive” Category Deck!
2026 Media Comparisons Study
Check out the 2026 Media Comparisons “Automotive” Category Deck!