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Home Improvement Purchase Funnel Study
Real Estate Purchase Funnel Study
Media Habits of Ad-Supported Streamers
Seasonal Reports e.g. Back To School
Linear TV Vs. Ad-Supported Streamers
Local News Out-performs Streaming
Reaching Ad-free Streamers Study
Media Comparisons Study
Linear TV: The Go-To for Ad-Supported Viewing
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
Political Media Usage Studies
Video Media Devices Usage Study
Purchase Funnel Study
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TVB is the not-for-profit trade association representing America’s local broadcast television industry, including linear and digital platforms. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.
TVB Board of Directors | National Sales Advisory Committee (NSAC) | Station Sales Advisory Committee (SSAC)
President & CEO
EVP, Chief Communications Officer
SVP, Chief Financial Officer
EVP, Chief Research Officer
EVP, Local & Nat'l Business Development
Brian Allers, SVP, Business Development
Corey Buford, Manager, Partnerships and Advocacy
David Carrington, Research Analyst
Anne Conway, VP, Web Systems
Fatim Diallo, Database Administrator
Arleen Fong, VP, Accounting
Diane Hayes, Executive Sales Training Consultant
Andrew Karamouzis, VP, Marketing Research Director
Aida Moran, Marketing Assistant
Mildred Nuñez, Assistant Research Analyst
Andrea Palesh, Manager, Events & Advocacy
Dan Prudhomme, Senior Director, Partnerships
Brandon Reda, Production Coordinator
Ron Salmon, VP, Marketing Research Director
Anthony Spirito, VP, Marketing Research Director
Steve Sturm, Executive Automotive Consultant
Angela Sundstrom, Director, Communications
Claire Walter, SVP, Creative & Production
Brian Wexler, SVP, Business Development
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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